The National Football League (NFL) has signed a new broadcast partnership with RedeTV to air free-to-air (FTA) games in Brazil for the next three seasons.
In February, RedeTV became the first Brazilian broadcaster to show the Super Bowl FTA for 24 years. The new deal covers select live regular season and postseason games, as well as the Super Bowl until 2025. Disney-owned ESPN has the more expansive pay-TV NFL rights package in Brazil.
In addition to its live NFL coverage, RedeTV will also offer dedicated weekly programming, as well as magazine content and archive broadcasts.
NFL regular season games have not been broadcast FTA in Brazil since 2018 when they were carried by Warner Bros Discovery’s TV Esporte Interativo, which has now been rebranded as TNT Sports.
“RedeTV is proud of this partnership with the NFL, one of the biggest sports properties in the world, with a legion of fans in Brazil,” said Amilcare Dallevo Neto head of sales and value creation at RedeTV.
“As well as the success of Super Bowl LVI, we are sure of the gigantic strength of the next seasons of the NFL on open TV.”
Terence Ihm, director of international business development at the NFL, added: “Reaching our fans internationally and bringing the passion and emotion of our sport is a top priority for the NFL.
“This agreement with RedeTV will allow fans across Brazil to follow the entire NFL season, including one of the biggest sporting events on the planet, the Super Bowl.”
Elsewhere, the San Francisco 49ers have activated their International Home Marketing Area (IHMA) rights in Mexico by securing a Mexican radio partnership with Grupo Fórmula.
NFL and RedeTV agree FTA rights deal in Brazil – SportsPro – SportsPro Media