Aquaman Vietnam launches brand identity – VnExpress International

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Two months before the kick-off, the Aquaman Vietnam organizer published its new brand identity. The logo emphasizes the words “AQUAMAN” with bold and capital styles. Beneath appears the phrase “By VnExpress Marathon.” This design conveys a fresh, youthful, minimalistic style and retains a modern concept.
The brand identity of Aquaman Vietnam.
A sporting spirit is also conveyed through black letters, symbolizing the endurance, strength, and toughness of each athlete.
The combination of blue, black and white is the highlight of the new brand identity. Black represents the enthusiasm and intense spirit of sports enthusiasts. The blue color of the sea blends with the white of sky, symbolizing the beauty of nature.
The organizer representative said the brand identity shows a strong message about the sporting spirit, with Aquaman Vietnam aiming to become a professional tournament, creating a safe and healthy playground for sports enthusiasts.
Aquaman Vietnam is co-organized by Quang Ninh Provincial People’s Committee and VnExpress. The tournament will commence on Oct. 2, at Mong Cai, Quang Ninh Province with a scale of 1,000 athletes. Detailed plans on swimming – running distances, route maps, facilities and registration gates will be announced soon.
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License number: 71/GP-CBC, Ministry of Information and Communications, September 22, 2021
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