2022 social media trends, powered by consumers – The Manila Times

TIKTOK will take over social media, leaving other platforms to adapt. This is just one of 10 trends defined in a report by Talkwalker and Hubspot. The “Social Media Trends Report” in seven languages provided insights from over 70 marketing professionals and industry influencers, including TikTok's Shant Oknayan and Google's Samit Malkani.
“Consumers have taken control, with more demands, more urgency, more unpredictability,” said Elena Melnikova, Talkwalker, chief marketing officer. “They're driving this year's trends, but we're giving brands the power to take back control. By revealing the trends for 2022 using accelerated consumer intelligence and inspiring actions, Talkwalker is enabling brands to drive business value next year and beyond.”


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